Relevance of Social Media Marketing in a Social Commerce emerged in times of pandemic

The growth of the Internet, the rise of social networks and the pandemic caused by COVID-19 have led companies to use digital media to expand their communicatio n, marketing and product sales activities;however, most do not ha ve a defined action plan to achieve their business goals, causing them not to attract new customers and therefore not increase their sales. In this sense, this research aimed to determine the effect of the implementation of a social media marketing plan on the sales of a textile social commerce, to evaluate the applicability of this solution to improve the presence in social networks, increasing engagement and sales. For this, a pre-experimental study was developed, using a population sample of 29 sales that represents the total sales to the date of the textile enterprise, and from this, the social media marketing plan was developed and implemented under the SOSTAC methodology. Finally, through a statistical analysis Tof student, it was concluded that the social media marketing plan had a positive effect on the sales of the tex tile social commerce, increasing sales by 79.70% and at the same tim e the number of products sold increased by a 42.86%. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.

Educational model based on Tele Education in times of pandemic in a Peruvian Educational Institution

Covid-19 according to the World Health Organization is a disease caused by SARS-CoV-2, for which it declared a global pandemic on March 11, 2020, because of this, in Peru a state of emergency was decreed. emergency proclaimed by the country's government through Supreme Decree No. 044-2020 and prolonged by Supreme Decree No. 116-2020-PCM, primarily limiting the right to free transit and access to public places, harming the continuity of academic training in all the educational institutions of the country. The objective of this research was to analyze the influence of the implementation of an educational model based on tele-education in the teaching-learning process in a Secondary Educational Institution. The study was pre-experimental, pre and post tests were carried out on the observation units, using observation techniques, documentary analysis and surveys, whose reliability of the latter was greater than 0.8 and were also validated by expert judgment. The da ta collection took place in two periods of time, before the implementation from August 17 to September 11 and then from September 21 to October 16, 2020, then the average of both tests and the standard deviation of the pre-test using Microsoft Excel 2019 of each of the dimensions, with these data the Z test was applied to a sample for each dimension in order to test the general hypothesis;the results obtained showed that the implementation of the educational model based on tele-education positively influenced the teaching-learning process in the Secondary Educational Institution. © 2022 Latin American and Caribbean Consortium of Engineering Institutions. All rights reserved.